ISO 20252Market, opinion and social research

Ensure your market research studies are planned, managed and reported correctly.

Organisations, governments, research institutes and consumers all rely heavily on market research. It contributes to many aspects of modern life, from helping companies to advertise products and services, to our behavior as consumers.

Based on the preceding British Standard, BS 7911, ISO 20252 covers the management and delivery of your research projects; from producing the proposals, right through to creating the questionnaires and correctly archiving the resulting documents.

Why should I apply for ISO 20252 certification?

ISO 20252 is relevant to any market and social research agencies where consistent and reliable delivery of quality services is essential. The standard provides guidance for those conducting, commissioning or buying market or social research and provides assurance that specified requirements are being met.

Here are some benefits of using the ISO 20252 framework:

  • 1

    Ensure timely delivery of services

  • 2

    Enhance your reputation & provide a competitive advantage

  • 3

    Improve operational management and control of access panels

  • 4

    Reduce errors and rework

  • 5

    Provide a basis for subcontractor evaluations

  • 6

    Ensure a more efficient and reliable delivery of products/services

  • 7

    Increase staff morale and provides clarity on internal responsibilities

How businesses have benefitted from Standards

How to get ISO 20252

Getting certified to ISO 20252 is quick and straightforward. Our expert consultants will work with you and your business to make the process as simple and easy as possible – highlighting and assisting you in making the necessary improvements to your current business processes.

Our 3-stage certification process ensures that you are assisted along every step in the process, and we even create your ‘Market & Social Research Management System Manual’ for you, saving you time and money.

Once you have achieved certification you must pass an annual audit to make sure your business stays on track. This fourth, and final, stage in the process happens one years after your certification.

Download these helpful documents:

ISO 20252 Brief Overview Leaflet

Understanding the Basics of ISO 20252

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How much does an ISO 20252 cost?

QMS provides a route to ISO 20252 certification that doesn’t break the bank.

The cost of certification can vary, depending on several factors, including your sector, annual turnover, total staff, number of offices and whether you require ASCB or UKAS accreditation.

Because we focus on making ISO Certification simple and straightforward, we spend less time embedding complex document trails and more time building a system that works with your business.

To find out how little ISO 20252 certification could cost you, use our Fee Calculator, and we’ll email you your quote immediately.

How long will it take to get ISO 20252?

From your first consultants visit, through to certification, the process can take just 30 days, although this does of course depend on the size and complexity of your business.

If you prefer, we are able to document the Management System on your behalf, which typically saves time in the process, ensuring you achieve certification faster.



Latest ISO 20252 news

At QMS we are constantly updating our approach and process to meet the latest changes in how ISO 20252 works.