ISO 20252

Market, opinion and social research

Ensure your market research studies are planned, managed and reported correctly.

Organisations, governments, research institutes and consumers all rely heavily on market research. It contributes to many aspects of modern life, from helping companies to advertise products and services, to our behavior as consumers. 

What is ISO 20252?

ISO 20252 is relevant to any market and social research agencies where consistent and reliable delivery of quality services is essential. The standard provides guidance for those conducting, commissioning or buying market or social research and provides assurance that specified requirements are being met.

Based on the preceding British Standard, BS 7911, ISO 20252 covers the management and delivery of your research projects; from producing the proposals, right through to creating the questionnaires and correctly archiving the resulting documents.

The Benefits of ISO 20252

Here are some benefits of using the ISO 20252 framework:

  1. Ensure timely delivery of services
  2. Enhance your reputation & provide a competitive advantage
  3. Improve operational management and control of access panels
  4. Reduce errors and rework
  5. Provide a basis for subcontractor evaluations
  6. Ensure a more efficient and reliable delivery of products/services
  7. Increase staff morale and provides clarity on internal responsibilities

How much does ISO 20252 cost?

QMS provides a route to ISO 20252 certification that doesn’t break the bank.

The cost of certification can vary, depending on several factors, including your sector, annual turnover, total staff, number of offices and whether you require ASCB or UKAS accreditation.

Because we focus on making ISO Certification simple and straightforward, we spend less time embedding complex document trails and more time building a system that works with your business.

To find out how little ISO 20252 certification could cost you, use our Fee Calculator, and we’ll email you your quote immediately.

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The Requirements of ISO 20252

The ISO 20252 standard uses a structure of ten clauses called Annex SL which, roughly grouped together, cover four key areas:

  1. Research - the processes your business must follow to run a successful Management System that helps you to conduct and analyse market, opinion and social research
  2. Management Responsibility - the areas where your management team need to focus on, be involved with and be accountable for
  3. Resource Management - how resources such as people, infrastructure and facilities must be assigned to ensure the best possible performance
  4. Measurement, Analysis and Improvement - the final clauses within the ISO 20252 standard cover how you can determine if your Management System is working as expected, facilitating the continual improvement of your system

Frequently Asked Questions

What is BS 7911:1998?

What is BS 7911:2003?

What is ISO 20252:2006?

What is ISO 20252:2012?

What is ISO 20252:2019?

Find out more

How can QMS help your Business?

The QMS process gets your business certified for success:


Our nationwide team of consultants and auditors has provided certifications to clients ranging from SMEs to blue chip organisations across a broad spectrum of verticals and industries.


Our processes add value at every stage, without taking up unwarranted management time. We commit to providing you with the best possible value for money – including a price promise from the outset, along with the ability to stagger payments at no extra cost.


We remove the red tape and paperwork for you, making the process as smooth and uncomplicated as possible, and ensuring you get the framework that works for you.

A smiling QMS Certification Development Consultant takes a call on his headset

How businesses have benefited from ISO 20252

Client Testimonials of QMS and the ISO Certification Process

    An excellent audit of the full range of our accreditations.

    The QMS audit was thorough and the advice given throughout the process enables us to improve our internal auditing procedures and focus our attention on areas that could be improved. [The Consultant]'s approach to the audit was professional and he took the time to explain the detailed requirements of the standard where issues arose.
    David Smith, Company Secretary. Wagstaff Interiors Group

    Originally posted on

    2nd October

    General review

    Very insightful and helpful

    The visit from [the Consultant] was very insightful to myself and will greatly benefit out company moving forward. The QMS Connect platform is user friendly and will allow us to streamline our processes. [The Consultant] explained everything that we need to know wonderfully.
    Mrs Kathleen Cushley, Director. M & C Solutions (Lanarkshire) Ltd

    Originally posted on

    31st July

    General review

ISO 20252 Certification Process

Getting certified to ISO 20252 is quick and straightforward. Our expert consultants will work with you and your business to make the process as simple and easy as possible – highlighting and assisting you in making the necessary improvements to your current business processes.

Our 3-stage certification process ensures that you are assisted along every step in the process, and we even create your ‘Market & Social Research Management System Manual’ for you, saving you time and money.

Once you have achieved certification you must pass an annual audit to make sure your business stays on track. This fourth, and final, stage in the process happens one years after your certification.

Once you have achieved certification the certification cycle will commence. This is made up of surveillance and re-certification audits, one of which must take place each year, around the anniversary of your certification. These visits confirm your continued compliance with the Standard and verify the validity of your certification.

Your all-in-one Management System Solution

QMS Connect delivers all the tools you need to achieve and maintain ISO compliance.

With simple navigation, real-time reporting and the ability to modify and update content on the go, QMS Connect keeps you in control. Accessible online via your computer, tablet or smartphone 24 hours a day, QMS Connect helps you manage your ISO Management System in real-time.

QMS Connect helps engage your teams, so that you can capture data that will drive business decisions – increasing repeat business, reducing customer complaints and ultimately saving you both time and money.

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ISO 20252 Resources

    Guide to ISO certification

    Why you should choose QMS to assist your business with ISO certification

    Published 12/2018

    General downloads

    Standard Overview: ISO 20252

    Understanding the Basics of ISO 20252

    Published 12/2018

    ISO 20252 downloads

    QMS International Company Profile

    Find out about QMS, our achievements and some of our clients

    Published 02/2019

    General downloads

Latest ISO 20252 news

At QMS we are constantly updating our approach and process to meet the latest changes in ISO 20252.

    ISO 20252:2019 Published

    Fri, March 15 2019

    The 2019 version of ISO 20252 - the Standard for Market, opinion and social research - has been released. This third revision to the Standard has seen it updated to cover changes to both new and modified research practices.

    What to expect in 2019

    Mon, January 28 2019

    A lot can happen in a year, from upgraded ISO Standards, to the UK’s exit from the EU and its subsequent changes to laws and regulations, here are just a few upcoming events to take note of for 2019.


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